The Challenge: The Great Dane Pub, a Madison icon for many
years, outgrew their former site. Since its launch, they had opened up two
new locations and expanded their food and beverage offerings.
Our Solution: Though each of The Dane locations has a unique
ambiance, Herkimer came up with an identity that compliments them individually
and as a trio. We also programmed an upcoming events
calendar for each location, that offers a combined-schedule to view events
at all locations simultaneously. The site is built on a content management
system - so that managers at each location can update their respective information.
Finally, on the back-side of the site is an employee-login, to allow the staff
of each location to see their upcoming work schedules.
Sitenote: The Great Dane locations are open 7 days a
week. To get photos with the correct lighting, and to minimize the impact
on customers, we photographed each location between 2:30am (bar close) and
6:00am (sunrise). However, we only had to call for a cab ride home on one occasion...
