The Challenge: Capital Fitness recently underwent a major
expansion - doubling in size, and offering customers new features, activities,
classes, and equipment.
Our Solution: Herkimer designed a contemporary layout that
offers new and existing members information to enhance their involvement with
the gym. The site includes class schedules, maps and parking information, and
biographies for all the trainers and class instructors. This site also includes
an integrated e-Mail Blast Campaign Manager - that allows us to send out monthly
emails to gym members.
Sitenote: Typically, it makes the most sense for companies
to derive their corporate image and marketing materials from the graphics used
in their Web site. For the Capital Fitness project, we followed
the lead of the interior decorator! Our color palate came straight from the
walls of the new construction, as did many of the styling cues and photos.
