Selected Work

Web

Luxury Product Manufacturer Site Relaunch

Home Page - background image scales to browser-size

European styling for a global audience.

GRAFF designs and manufactures exceptional kitchen, bathroom, and shower fixtures. Their site was designed with a European feel and is translated into 7 languages with localized dealer lookups.

Notable Site Features:

Navigation with product icons
Lush automatic and manual photo transitions
Pop-up product navigation/specifications
Photo-based technical document searching

Target Market: global vistiors, mid-range and luxury buyers

Biggest Challange: Creating a content-management solution for pages that exist across 13 countries and 7 languages.

Engineering Firm Web Site

Home Page - places emphasis on the final product, includes news blocks

An immersive site for a progressive firm

We worked with In-Form to build a site that reflects both their creative competence and enormous engineering capabilities.

Notable Site Features:

Product Portfolio with interactive product thumbnails
Hot Spot pop-up descriptions on portfolio products
Advanced Interactive team photo gallery

Target Market: companies that need design and production engineering

Biggest Challenge: ensuring that the pop-up and slide-out interactions functioned perfectly across all Web browsers

Property Development Company Web Site

Home Page - strong colors with a focus on building development and management

A new look for a successful investment firm

EJ Plesko is a real estate development/investment firm with holdings all over the US. Their commercial properties fall into three categories that are prominent on their Web site: Residential, Retail, and Office.

Notable Site Features:

Properties are easily added by the site admin, and can be promoted to the home page rotations via a checkbox.
Avant-garde design with a highly-stylized background

Target Market: executives in the investment and financial community

Baptist Church Web Site Relaunch

Home Page - Content Blocks for a Welcome Message, News and Resources

A comprehensive site to help spread their message

The Seventh Day Baptist General Conference headquarters is located in Southern Wisconsin. They serve many satellite churches throughout the world.

Notable Site Features:

Many different types of content are automatically formatted to maintain a clean layout: pages, blog posts, newsletters, forum posts, and purchaseable products
Administrators from their satellite locations can log into the site and post news
Private "Staff Area" for internal resources

Target Market: current and prospective church members

Biggest Challenge: Integrating an admin-updateable "Flipping Book" newsletter

Growing into a New Site

A Long-Time Client Shifts Into High Gear

In the years we've worked with the Great Dane, they've grown from one location to five, (Congrats to them on their success!) and literally "outgrew" their old site.

The Great Dane Pub was looking for a fresh look and an easier to use content management system. Features Include:

Location specific domains (each Great Dane location has a mini-website of their own)
Events Calendar
Featured news and community involvement
Store and checkout
Mobile version of the site
Photo Galleries
Stunning background images on every page

Third-Party Logistics Provider Web Site Relaunch

A contemporary Home Page with a "highway" feel.

Real Time on The Web

RLS Corporation is a third-party logistics provider that connects clients with shipping solutions. Their site relaunch needed to be distinctive and contemporary.

Notable site features:

RLS provides their customers with cargo tracking information in real-time, so we built many information-rich features that are constantly updating automatically. On the home page, you can view current weather across the country, see industry news or compare up-to-the-minute fuel prices. It is a great resource for RLS customers!

We added a neat feature that automatically inserts their signature graphic anywhere they type "r-" in their text or page names in their CMS.

International Christian Embassy Jerusalem

The ICEJ site can detect the country the user's IP address is in

Connecting a Worldwide Audience

The International Christian Embassy Jerusalem site is a multi-country, multi-language site that is accessible and editable to the client through one login.

Achievements

Auto-detect region knows the country the user is in based on their IP and feeds them the appropriate site
Several languages are used throughout the sites, the Hebrew site reads right to left
The site accepts donations from all of the countries
Users can select other regions with a fly-out country selector
Import of tens of thousands of historical news articles
Integrated email list management for 30,000 users

Senior Living: Multiple Integrated Web Sites

Managing seven sites from one login is a snap

SilverCrest Properties is a development/management company with seven major senior-living communities in three states. Each community has a unique Web site to enhance its brand, but all sites are managed from one login.

Notable Site Features:

Simple navigation that emphasizes their core services
Photo rotations with captions, that link to a destination page

Target Market: women between the ages of 40-65

Biggest Challenge: Designing a set of supporting graphics that look great in a diverse array of colors: blue, green, magenta, beige, and maroon.

Property Management Web Site

Home Page - Giant Photo Rotation and Vertically Expanding Menus

A lush site that reflects high-end apartment living

VanBuren Place is a brand-new development in a suburb on Madison's east side. Their site offers features and content for current and prospective residents.

Notable Site Features:

Secure application stores applicant info in a database.
Applications can be accessed and printed by the site admin (and are printed as PDFs that are identical to their standard paper application).
Apartment photos can be updated easily by the site admin.
Herkimer designed the logo, and graphic standards/branding for this project.

Target Market: upmarket, single renters or couples

Photo

Engineering Firm Products

Mediasite - Mobile Case with a Techie Aesthetic

Inspired engineering through our zoom lens

As part of the new In-Form Web site, we photographed twenty of their most unique recent product designs.

These six represent a wide cross-section of those photos, giving you a look at our work both in and out of the studio.

People: Portraiture, Recreation and On the Job

TSL Graphics/Decals Up Close

Product labels that are vibrant and seamless

TSL Graphics prints, manufacturers, and applies graphics to a stunning range of products for manufacturers in North America.

The aim of this shoot was to display their work on final assemblies.

Buildings and Landscapes

Beautiful architecture blended with nature

Placing building photos in their best light takes patience, skill and a little help from the weather.

These photos were captured for an assortment of clients for both Web and print projects.

Location and Food

Outdoor shot of Madisons with the Capital

Visiting an old friend is so refreshing...

It's fun to stop by Madisons to shoot. Though under new ownership, Madisons will always hold a unique place in our hearts, as they were our very first client. We stopped-by recently with our camera to capture a few new menu items.

The best part was sampling taking photos of the entrees.

Madison's is a classy place, perfect for a business meeting, impressing a date, or watching the game.

Ale Asylum Interior and Process

Two beer glasses staged in front of the Ale Asylum fermenters.

Addressing a very specific aesthetic

Not too long following their opening on Madison's east side, we photographed the interior spaces of the Ale Asylum.

Creatively, our goal was to provide photos that extended their awesome brand.

Facility Interior

Bright, airy, and sophisticated

These photos were taken at Capital Fitness following a recent major remodel.

They showcase a number of different spaces on all three floors within the facility.

Food - Artistic and Literal

Try not to drool.

Food pictures are among the most interesting and gratifying types of photography.

We never leave a shoot hungry.

Creative

Neighborhood Plat-Map and FAB Brochure

Hawks Ridge Neighborhood Development - Brochure Cover

A bird's-eye view of a neighborhood being born

These two brochures and the interactive plat maps were built for TR McKenzie over a several-year period. They encompass two phases of the development.

Interactive plat maps

2010 Brochure

2007 Brochure

Platinum Builders Presentation Folder

Make a lasting first impression...

Platinum Builders is a custom home building company in Madison, Wisconsin. Platinum Builders needed a presentation folder that showcased their work and gave a broad overview of how their company could help customers, but also had the ability to customize information that was included.

The solution was to build a presentation folder/booklet that highlights the beautiful craftsmanship of actual Platinum Builder homes with vibrant photos taken by Herkimer, and inset text boxes with information. The folder can be customized by adding inserts to the back page, which is also a folder slot.

Marketing Materials - Property Management/Development

A high-end look for a new development

We worked with the developers of VanBuren Place to create a set of collateral materials to help them promote this exciting new property.

Market research indicated that their target audience was young professionals both single and couples. We selected contemporary colors and a iconic style that reflects their proximity to a prairie, marsh, and other nature.

The development has been enormously succesful, and was fully rented within three weeks from when they began accepting applications.

Health Coach Marketing Materials

Vibrant message for a successful health coach

Anke is a dynamic, intelligent, and very successful health and life coach. Her target market centers on equine enthusiasts.

We worked with her to create a high-energy look, that carried a positive and wholistic message.

Spa Marketing Materials

A new approach to achieving a youthful look

Though the core of this business was focussed on a high-tech approach to "non-surgical body reconturing", we created an aesthtic and messaging that took a very different direction.

To resonate with the audience, we incorporated a graceful, elegant image -- one that evoked a sense of youth, health, and relaxation.

This project included logo design, a Web site, business cards, and brochure.